It feels like today, no matter where we look, we can’t avoid the negativity tied to a potential downturn… especially as it pertains to Web3 & crypto. I’m seeing much less “wagmi” statements on Twitter, and more headlines like these:
So… what happens now? I’m zeroing in on NFTs. Specifically, in a downturn:
If you’re not already familiar with TikTok, welcome to the party 🥳 🎉
With over 1 billion monthly active users & a user base that’s predominantly Gen Z (60%+ to be exact), this is where the next generation of consumers & workers are spending their time – to discover, to learn, and to be entertained. And, it’s addicting: I spend 14+ hours a week on TikTok, and I’m not alone.
Being early to TikTok presents a massive opportunity for founders & brands to build awareness for their startups – driving downloads for apps and sales for D2C companies and services, and building an organic community along the way.
Being in the wrong place at the wrong time nearly ended my life.
It was a freak car accident, March 27th – a year ago today. A PT cruiser slammed into the side of my car, crossing 3 lanes of the highway at 70 mph. Unlucky timing in that there was nothing I could do to react or prevent the car from hitting me… but also very lucky. Lucky that I was wearing my glasses when the windshield broke and the glass shattered on top of me. Lucky my car didn’t crush me when it flipped or spun, eventually landing on the highway barrier. Lucky to have lived, walking away from the accident with just minor bruising and a concussion. The paramedics and witnesses on the scene were the first to tell me it was a miracle I survived.
Anyone who has a near-death experience typically walks away a “new person” – it’s frankly hard not to. That morning I was driving into NYC to look at apartments and start my “new life” as a 20-something. Then I was upside down wondering if I’d live or even be able to get out of my car, let alone start a new life.
A lot has changed in a year. I sleep less. I dream bigger. I love fiercely. I’m more impatient than I’ve ever been. I hate being asked “where do you see yourself in 5-10 years.” I used to be a self-declared type-A planner & have well-thought out answers to just about everything… now I just think about the present, the next few months, and what I can control now. It keeps me sane and grounded.
We’re excited to launch our accessible marketplace with $250k+ in discounts from 50+ partners & comprehensive resources for the next generation of founders.
There are 305 million new startups created in any given year – a combination of first time founders venturing into entrepreneurship, and repeat founders who are aiming to give it another go. As I think about Gen Z entrepreneurs, an incredibly entrepreneurial generation with 62% wanting to start their own business one day, many fall into that “first time founder” bucket. If you look at the stats, the oldest Gen Zers are 25 years old, so this inherently makes sense.
I’m betting that in the coming years, we’ll see more Gen Z founders than any other generation… and Gen Z VCs is in a unique position to help these new founders navigate what should theoretically be easy and accessible… your startup stack.
Even if you don’t understand TikTok or why it’s so popular, you’ve likely heard of it. TikTok has become a part of the cultural zeitgeist: shaping trends, minting new influencers like Charli D’Amelio and Addison Rae, and monopolizing the free time of Gen Z and young millennials all over the world. Even speaking from personal experience, I spend more time on TikTok than any other app, averaging a whopping 14 hours a week… and I’m not alone. TikTok achieved the north star “1 billion monthly active users” metric in half the time as Instagram/Facebook/YouTube, largely because of the way TikTok indexes towards entertainment, virality/discovery, and shared experiences.
Despite its recent rise to fame, the term metaverse was first coined thirty years ago in 1992 by science fiction author Neal Stephenson. His novel Snow Crash depicted the metaverse as a 3D virtual world where people walk around as avatars and socialize / interact with one another and AI-generated characters.
Fast forward 30 years, and the definition has come to mean different things in various contexts. Put simply, the metaverse is a virtual world where people can socialize, work, shop, and play. I categorize it in three ways: virtual reality, augmented reality, and virtual worlds.
Community is the backbone of our society, especially in today’s digital age. It’s what creates customer loyalty and organic growth for brands… where we make friends online… and often serves as a source of identity or belonging.
I’ll walk you through my learnings of scaling the community I started, Gen Z VCs, from 1 to 1,000 members in this piece (Edition 1)… and then 1,000 to 10,000+ in Edition 2. All in less than a year entirely organically.